Relaunching an iconic Australian brand online
This time, together with Coopers Animal Health, we reimagined their brand online and brought to life a fresh, modern and exciting interpretation based on the brand style guide. We focused in particular on navigation – ensuring an intuitive and fast loading user experience, with the key audiences (rural farmers) in mind.
Coopers Animal Health is a well known, iconic Australian brand that is well trusted by Australian farmers all over the country to protect their livestock through their range of pharmaceutical products. Coopers approached us with the challenge of creating a new online experience that meets modern design and technology standards, whilst still maintaining the iconic, trusted brand experience and colours.
We worked closely with Coopers to define the features of their site, their UX architecture and the key actions to drive (interaction with products, contact us information). From there, we worked closely with their in-house technical team to develop the new site on their technical framework, including working to tight technical guidelines for performance in remote regions of Australia.