We have been working closely with the RSPCA NSW for the past 7 years on digital strategy, creative, campaigns and technical development. We began working with the RSPCA NSW on establishing an organisation wide digital strategy. Today we are an extension of the RSPCA NSW working with them to continue the fantastic rollout and development of RSPCA NSW digital infrastructure.
Audit and strategy
We began working with the RSPCA NSW on a strategic engagement to review their current systems and to determine the best path forward from a communications, fundraising, IT and marketing perspective. We focused on consolidating their digital properties and focused on channels and initiatives that would give the best return.
The audit identified the need to redesign and redevelop the RSPCA NSW website to drive better engagement with the public and higher conversion of adoptions and donations. We were able to save significant hosting and development costs through our development process and system choices whilst increasing conversion and traffic.
We provide strategic advice and maintain the RSPCA NSW website. We have been able to continue to grow website traffic over a 12 month period and solve a number of issues throughout the organisation, from fundraising and events to service delivery.
To celebrate the 140th anniversary of RSPCA NSW, we were tasked with designing and developing an experience that would show the breadth of what the organisation has achieved and still continues to achieve. We developed the brand ‘Short Tails’ and worked with RSPCA NSW to get their video content into an engaging website experience. These videos and the website generated great social engagement and paved the way for use of video content in appeals and on the website, which has been highly successful.
Just Six Minutes
In summer the RSPCA receives copious phone calls reporting animals in trauma locked inside cars. We helped develop the concept of ‘just six minutes’, designing and building the microsite for the campaign that resulted in 200,000+ social reach and more than 4,000 pledges of support through the campaign site.
In 2014, we held a brainstorming session for the Google Grant application and helped write the proposal for the grant. Whilst we did not win a grant, the brainstorming process was effective in bringing leaders across the organisation together to think about digital innovation across the organisation.
“Leafcutter met with our executive team and constructed a strategy that encompassed all elements of the business. This work has helped us to focus on the future needs of the organisation and its supporters. Their recommendations have saved us time and money. Leafcutter has demonstrated their commitment to us and we are very happy to call them our digital partners.”
Paige Gibbs, Executive Manager of Marketing, Fundraising and Communications, RSPCA NSW